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  • Is Your SEO Campaign Working?

    Is Your SEO Campaign Working?

    Search Engine Optimisation (SEO) is one of the most widely used methods of attracting relevant visitors to your website. If implemented properly, it can be extremely effective in converting prospects into paying customers since […]


  • Five Reasons Why You Need SEO Services

    Five Reasons Why You Need SEO Services

    1: Search Engines Need To Trust You About 80% of Internet users looking for a product or service begin their quest at a search engine.  Needless to say Search Engine Optimisation (SEO) is indispensable for […]


  • PPC Advertising Best Practices

    PPC Advertising Best Practices

    Gaurav Pandey For bootstrapped start-ups there are a number of affordable marketing channels to get started. Most expert SEOs will tell you that PPC advertising is generally expensive and most inexperienced business owners overestimate advertising ROI. […]




  • Logical Approach to Measuring ROI

    Logical Approach to Measuring ROI

    Many argue, correctly to some extent, that social media is just one tool in the overall marketing mix. My view is that we need to look at social media holistically. Like all your business […]